Medical Tourism

news about medical tourism and patients travelling to foreign countries for medical treatment

Friday, February 10, 2006

Apollo Taj tie up


Apollo group are working hard to become the lead players in India's medical tourism scene and certainly they are the only group with some branding a strong external positioning.

Tying up with Taj Hotels seems like a good way of extending their reach and buttressing their position as a quality purveryor. Nevertheless , I dont see Taj pushing this much and more importantly having the skills to manage patients appropriately. Most likely this will be hot air and good publicity