Consumer trends: Boomers tighten their belts
Consumer trends: Boomers tighten their belts: "The usual-suspect predictions for winner categories tend to focus on financial services, leisure and travel. A greying but still young-at-heart couple, hand-in-hand on a perfect beach, is the cliche image for the many 'silver-market' seminars, but it is wide of the mark: this been there, done that generation is unlikely to be found forking out its dwindling reserves on a world cruise.
Health tourism, on the other hand, could be a big winner. For example, Anita Hildreth, a boomer in her 50s, was told she was too young for the new hip she needed to be provided on the NHS. To go private in this country would mean an £11,000 bill, so, following advice from her specialist, she flew to Chennai, on India's east coast, where the surgeons are superb and the costs are low. For the operation and the travel she paid £5100."
Health tourism, on the other hand, could be a big winner. For example, Anita Hildreth, a boomer in her 50s, was told she was too young for the new hip she needed to be provided on the NHS. To go private in this country would mean an £11,000 bill, so, following advice from her specialist, she flew to Chennai, on India's east coast, where the surgeons are superb and the costs are low. For the operation and the travel she paid £5100."
0 Comments:
Post a Comment
<< Home