Hospitals looking to airlines to kick start medical tourism
Hospitals look to skies for medical tourism- The Economic Times
But it wont work as airlines are highly automated systems and medical tourists are not. Moreover, airlines don't really like flying "sick" people around and so have no real shared interest here.
What hospitals need to do is look closely at the whole value chain and look at how they can support their marketing partners better.
What really hold medical travel back is fear of what is at the other end for the patient. In such a mindset, the flight is irrelevant.
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