Feb 26 2008
CEOs opts ayurvedic treatment for stress release
Feb 26: The traditional medical treatments such as ayurvedic and homeopathic are gaining importance in India as more advertisement and marketing techniques are promoting these medical practices. More and more patients prefer to get traditional treatments to get relief from chronic and lifestyle induced ailments.
While commenting on this Anoop Misra, Department of Diabetes and Metabolism, Fortis Group of Hospitals said: “Ayuveda is the most preferred traditional medical treatment and the demand is rapidly increasing in the last five years to more than 3,000 crores due to the effective marketing of their products supported by scientific proof of its capability to cure some diseases. At the same time these treatments are unable to handle emergency and cardiac treatments.”
According to a survey conducted by The Associated Chambers of Commerce and Industry of India (ASSOCHAM), out of 400 Indian CEOs surveyed as part of this survey, over 40 per cent of the CEOs prefer ayurvedic treatment to minimise stress like naturopathy, massage, acupuncture and acupressure. It also predicted that within 5-6 years the metros and towns will witness many ayurvedic centres that focus on treatment related to stress that is part of the fast paced lifestyle existing in the metros today.
Amrit Kalsi, Senior Medical officer of Delhi Government opined that in the past few years more and more people are choosing homeopathic and ayurvedic treatments instead of allopathic as a remedy to their chronic ailments like respiratory problems, skin diseases, fevers, viral infections, allergic disorders and asthma. This tendency is expected to increase in the coming years.”
This is a clear evidence of the growing appreciation of the traditional ayurvedic and homeopathy medicine in India along with most popular allopathy treatment.
[…] commenting on this Dr David Jessop, a researcher in Stress and Health at Bristol University said: “Further studies are needed to get a clearer picture […]